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User RequirementAnalysis

We try to drive the productinnovation through user experience design, and seek for the potential demandand sales point for innovation in the practical usage by the users, and thenconvert the idea into the striking product innovation scheme. The optimalschemes are verified in user experience, and enable the users to experience theunique product performance formed by the design and help them to increase thecore competitiveness of their products. Orea user experience design includes:I.Through visual experience, it allows users to feel thecolor, form, content, environment and other elements, and thus the firstcognition for the product is formed; II. Through operation experience, itallows users to experience the volume, strength, touch, process, voice andother feelings. Pleasant feeling is always brought by good operation, and alsothe main basis for users to give actual evaluation to the products; III.Through psychological experience, users will have a sense of safety, comfort,tranquilness, shocking when operating the products, and then make comprehensivejudgment, and form the final image cognition for the product, service and brandby experiencing the above three points.



Ergonomics (Whole Machine System Maintenance)

Orea Company focuses on researchinghuman-machine engineering design for complicated system, including: 1. workaccident, health and safety: accident and safety, accident investigation,transformation, health and safety, healthy human-machine engineering, riskanalysis, work pressure, etc.; 2. human-body work behavior anatomy andmeasurement: anatomy, human-body measurement, error research, etc.; 3.cognition ergonomics and complex tasks; 4. human-machine interface design andevaluation; 5. manual operation load; 6. user demand and guidance.



UsageFeeling Design (strength-assistance mechanism Design)

“Human element” shall beconsidered as the initial condition for design and manufacturing. As thestructure and functions of products become more and more complicated, it hasbecome one of the design targets to improve operation efficiency andhumanization for usage. The design of assembly and disassembly withoutassistive tools greatly simplifies the maintenance and upgrading of the server,and has been recognized widely by the users, and so Orea adopts this design fordesign scheme of most products of customers. Human design for professionalequipment also includes clear operation guidance and instruction, and theremoval of parts shall be conducted according to the illustrations. We haveadopted vivid pictures on the back of top cover of the server and the parts toguide users to remove parts of the equipment.

Product brand image design

MorphologicalCharacteristics Design

Product characteristics originatefrom two sources: 1. Research and extraction of product intrinsic property andenterprise culture, which is the unique image and symbol of the enterprise withrepresentativeness and inheritance. 2. Design aesthetics, overall shape of theproducts is determined by its specific functions, environment and users. Thedominant idea of the design aesthetics is user-oriented design concept.


ProductImage Trend Analysis

In terms of overall modelingdesign of the product, most of domestic and foreign enterprises uniformlyprefer to simple design style. It is universally recognized that simplicity hasa sense of times and is also the essential pursuit of beauty. But simplicity ismerely a style rather than the design content, so blind pursuit of form willlead to the similar design and lack of specialty. Orea Company abides by thedesign concept of “less is more” in the industrial design, and elaboratelyselects structural elements instead of relying on decoration, ornament andpiling useless elements. Non-functional modeling elements shall be eliminated to ensure the design form subject to its function, andcombine the design form and function into one to the greatest extent.


FunctionSemantic Design

Cognitive pattern of userstowards the products is mainly shown by the function semantics of the product.Orea function semantic design mainly aims to ensure the barrier-freeinteraction between human and products, and also research on readability,understandability and usability of the product presentation patterns for theusers. Product semantic research includes traditional modeling semantic design,interactive interface design, and also guiding research on the whole processfor product usage.

Integrated innovation application

Applicationof New Materials and New Technologies

Based on the concept of materialguiding pattern, the pattern and material won’t be separated in the best designwork. One of the important advantages of XT-RACK new-generation server machineis its high-bearing payload-weight ratio, which benefits from thelight alloy material (zinc-aluminium alloy) adopted by the whole-machine rackdesign. Strength of closed sectional pillar structure is larger than that ofcommon metal-plate bending structure, while its weight just equals to half ofthe metal-plate cabinet; upper and lower frames of XT-RACK adopt integratedcasting and molding technique, and so the new structure with new overalldetails can be extremely elaborate unmatched by traditional metal-plate structure.



BasicTechnology Application

Integrated application of basictechnology determines the influence of the design. Basic technology can beapplied by designers to complete unusual but wonderful composition, andliberate the designers out of the restriction of “form” only; it also helps toexpand the design scope to generate completely different effects. Orea hasdesigned and integrated sensor technology, touch screen technology for high-endserver cabinet, and extended the original functions and competitiveness of thecabinet.



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